Neighborhood pharmacies like Gaetz do more than just dispense medication. They play a critical role in the health of a community by helping people understand the medications they’re taking and ensuring that those medications work as intended.
One thing was for certain. Customers who filled their prescription with Gaetz always came back. They loved the service, the friendliness and familiarity. All I needed to do was help them find more of these customers. Customers who cared about their health and wanted more than just a paper bag filled with their medications.
That began with recreating of brand identity, messaging and their website and really playing up the fact that Gaetz was more than just a pharmacy around the corner–but in fact, an integral part of the community.