Use familiar simple terms to convey complex ideas. Avoid technical jargon and the vernacular.
Voices of Simplicity, Calm, and Wonder
State facts, make statements, and ask questions. Avoid hyperbole. We don’t yell and we’re not quick to use exclamation marks.
Use devices like repetition, balanced statements , and leading questions to drive the imagination of the audience.
Web Based Design System
I created an online interactive design system and built it in Webflow. The purpose was to have a central point of truth that could be referenced and used by both designers and developers. It featured all web UI elements, downloadable logos, brand elements, grid systems, motion guidelines, and the ability to toggle between dark and light modes.